Showing posts with label living the dream. Show all posts
Showing posts with label living the dream. Show all posts

- 7 -

"I'm standing in front of a building where earlier today a man appears to have thrown himself from the 20th story of a city apartment building.

"As there were no witnesses we don't have a lot of information however,  I can confirm that the man was in his mid forties, was wearing hi-visibility fluorescent ski gear and was a resident of the exclusive city apartment building.

"The first person on the scene was a skateboarder who called emergency services reporting that a skydiver had plummeted to their death in the middle of the central business district.

"Emergency personnel were quick to confirm that this was not the case due to the no-fly status above the city this long weekend whilst the UN security council meets in the city's exhibition centre.

"Roads in this part of the city have been blocked off since early this week, so it is not yet known how long the man was lying on the pavement before his body was discovered.

"Believed to be a prominent blogger, neighbours say the man is reported not to have left his apartment or received visitors in some months.

"The man's only known relative, a sister, is currently on a hiking honeymoon in Peru and can't be reached. The media has been asked to withhold the man's identity until his family can be informed and he can be formally identified.

"Whilst details are sketchy, this appears to have been lonely end to a lonely life.

"Janine Finkelstein, Ten news. Back to you in the studio Michael."

- 1 -

Send. Another review submitted and another free piece of semi useful gadgetry bought and paid for with very positive, but not too sickly praise.

It used to feel like such a pleasantly banal way to make a few extra dollars. Making money from a hobby, or more accurately a fetish or obsession, is a dream that rarely comes true.

I wonder if everyone else who manages to make it a reality finds it as underwhelming after a while.

The reality hit after only a couple of years with the realisation that the reviews don't have to be believable, nor overly flattering. Each product has a positive characteristic, and the review should reflect that the reviewer was pleasantly surprised, or when appropriate, proven wrong, by this unique characteristic. Simplistic products possess "ease of use". Cheap or poor quality products are "affordable" or "aimed at the budget conscious", and so on.

Some products are genuinely brilliant, however the real problem with reviewing genuinely brilliant kit is overdoing it. If you bang on about a product too much, you're less likely to get a shot at a competitor's equivalent product for fear of unfavorable comparisons.